
In 1997, Donald J. Trump announced that he would be donating office space to Rev. Jesse L. Jackson's civil rights group, the Rainbow/PUSH Coalition. The office space was located in a 72-story building at 40 Wall Street, which was owned by Trump and undergoing renovations at the time. Jackson's group aimed to advocate for more inclusive corporate practices regarding minorities.
| Characteristics | Values |
|---|---|
| Name of the group that rented the space | Rainbow/PUSH Coalition |
| Owner of the space | Donald J. Trump |
| Address of the rented space | 40 Wall Street |
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What You'll Learn
- Donald Trump offered office space to Jesse Jackson's civil rights group
- The Rainbow/PUSH Coalition was offered space in a building Trump was renovating
- The office will focus on the automobile, food and telecommunications industries
- The Rainbow Coalition merged with Operation PUSH to form the Rainbow/PUSH Coalition
- Trump's offer was well-received, earning him an ovation

Donald Trump offered office space to Jesse Jackson's civil rights group
In 1997, Donald Trump announced that he would be donating office space to Jesse Jackson's civil rights group, the Rainbow/PUSH Coalition, in a 72-story building he was renovating at 40 Wall Street. The office was to be headed by the Rainbow/PUSH Coalition, formed by the merger of Jackson's civil rights and economic development groups, the Rainbow Coalition and Operation PUSH.
Trump's offer was met with an ovation, and he noted that he and Jackson had become good friends over the years. The office was intended to focus on the automobile, food, and telecommunications industries, with Jackson stating that they wanted minorities to be included in corporate America, not just as consumers but as trading partners.
The Rainbow/PUSH Coalition sought to cajole, persuade, and pressure American companies to hire and promote more minorities, appoint them to corporate boards, and award more business to companies owned by minorities. Jackson's group also aimed to ensure that corporations stopped targeting minorities for consumption and then boycotting them.
Trump's donation of office space to Jackson's civil rights group demonstrates a commitment to supporting minority inclusion and economic development, and it is an often-overlooked moment of unity and collaboration between two well-known figures.
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The Rainbow/PUSH Coalition was offered space in a building Trump was renovating
In 1997, Donald J. Trump announced that he would be donating office space to Rev. Jesse L. Jackson's civil rights group, the Rainbow/PUSH Coalition. The office space was located in a building owned by Trump at 40 Wall Street, which was undergoing renovation at the time. The Rainbow/PUSH Coalition was formed by the merger of Jackson's civil rights and economic development groups, the Rainbow Coalition and Operation PUSH.
Trump's offer of office space to the Rainbow/PUSH Coalition was well-received, and he received an ovation for his support of the group's mission. During his announcement, Trump acknowledged his friendship with Jackson and expressed support for the group's goals, stating, ""He's out there pushing for a lot of good things."
The office space offered by Trump was intended to serve as a base for the Rainbow/PUSH Coalition's efforts to advocate for greater inclusion and representation of minorities in corporate America. In his speech, Jackson emphasized the group's desire to see meaningful change in corporate practices, stating their intention to hold corporations accountable for their actions.
The specific details of the office space offered by Trump to the Rainbow/PUSH Coalition, such as the size or duration of the donation, were not mentioned in the sources. However, the gesture symbolized a recognition of the group's work and provided them with a prominent location in a building owned by Trump.
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The office will focus on the automobile, food and telecommunications industries
In 1997, Donald J. Trump announced that he would donate office space to Rev. Jesse L. Jackson's civil rights group, the Rainbow/PUSH Coalition. The office, located in a 72-story building at 40 Wall Street that Trump was renovating, would focus on the automobile, food, and telecommunications industries.
The Rainbow/PUSH Coalition was formed by the merger of Jackson's civil rights and economic development groups, the Rainbow Coalition and Operation PUSH. The goal of the new office was to advocate for more diverse hiring, promotion, and corporate board membership for minorities, as well as to encourage awarding more business to minority-owned companies.
Trump's announcement received an ovation, and he noted that he and Jackson had become good friends over the years. Jackson also commented on their relationship, saying, "He's out there pushing for a lot of good things."
The office's focus on the automobile, food, and telecommunications industries was part of a broader push for economic inclusion and equality. Jackson emphasized that minorities wanted to be "trading partners" rather than being "targeted for consumption and then boycotted." This initiative aimed to address the systemic exclusion of minorities in corporate America and promote a more inclusive and equitable business environment.
The establishment of the Rainbow/PUSH Coalition office in Trump's building marked a significant step in the civil rights group's efforts to influence corporate America. By focusing on the automobile, food, and telecommunications industries, the coalition sought to create tangible change and increase opportunities for minorities in these economic sectors. This initiative highlighted the intersection of business and social justice, demonstrating how companies could contribute to a more equitable society by embracing diversity and inclusion.
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$12.9

The Rainbow Coalition merged with Operation PUSH to form the Rainbow/PUSH Coalition
In 1997, Donald Trump announced that he would donate office space to Rev. Jesse Jackson's civil rights group, the Rainbow/PUSH Coalition, in a 72-story building he was renovating at 40 Wall Street. The Rainbow/PUSH Coalition was formed by the merger of Jackson's civil rights and economic development groups, the Rainbow Coalition and Operation PUSH.
The Rainbow Coalition was established in 1971 by Rev. Jackson as People United to Save Humanity (later changed from \"Save\" to \"Serve\")–PUSH, an organization dedicated to improving the economic conditions of black communities across the United States. Operation PUSH was also founded by Rev. Jackson in 1971 after he resigned from Operation Breadbasket, an affiliate of the Southern Christian Leadership Conference (SCLC). Operation PUSH was created to advocate for self-help among African Americans and served as Jackson's political pulpit.
In 1984, Jackson founded the National Rainbow Coalition, which sought equal rights for all Americans, including racial minorities, women, and homosexuals. The coalition advocated for social programs, voting rights, and affirmative action for minority groups left out by "Reaganomics." Jackson's 1984 speech at the Democratic National Convention, entitled "The Rainbow Coalition," called for various marginalized groups to unite for political empowerment and to address public policy issues.
The merger of the Rainbow Coalition and Operation PUSH occurred in 1996 when Rev. Jackson returned to Chicago after serving as a shadow senator for Washington, D.C. from 1991 to 1996. The combined organization, the Rainbow/PUSH Coalition, is headquartered in Chicago with regional branches across the United States and worldwide. It continues to pursue social justice, civil rights, and political activism, promoting progressive policies in criminal justice, healthcare, employment, and education.
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Trump's offer was well-received, earning him an ovation
In 1997, Donald J. Trump offered to donate office space to Jesse Jackson's civil rights group, the Rainbow/PUSH Coalition, in a 72-story building he was renovating at 40 Wall Street. Trump's offer was well-received, earning him an ovation.
Trump's announcement was met with applause and positive reactions. The former president noted that he and Jackson had become good friends over the years, and he expressed support for Jackson's work, stating, ""He's out there pushing for a lot of good things."
The office space was intended to be used by the Rainbow/PUSH Coalition, a merger of Jackson's civil rights and economic development groups, the Rainbow Coalition, and Operation PUSH. The group aimed to focus on the automobile, food, and telecommunications industries, advocating for economic inclusion and fair trading practices.
Trump's offer of office space to the Rainbow/PUSH Coalition demonstrates his recognition of the group's important work in civil rights and economic development. By providing this resource, Trump contributed to their efforts and earned the appreciation of those in attendance, as evident by the ovation he received. This moment highlights a positive response to Trump's gesture of support for Jackson and his initiatives.
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Frequently asked questions
No, but Donald J. Trump did announce that he would donate office space to the Rainbow/PUSH Coalition, a civil rights group, in 40 Wall Street.
The Rainbow/PUSH Coalition was formed by the merger of Jesse Jackson's civil rights and economic development groups, the Rainbow Coalition and Operation PUSH.
Trump said, "He's out there pushing for a lot of good things... We've become good friends over the years."
The office will focus on the automobile, food, and telecommunications industries.
Jackson said, "We insist that corporations stop the formula of targeting us for consumption and then boycotting us... We want to be trading partners."











































