
Adorama offers a range of professional photo, cinema, and video equipment for rent. While the company itself does not provide insurance for rented equipment, it strongly encourages renters to obtain insurance, especially for high-value items. Adorama requires a Certificate of Insurance (COI) with Adorama Rental Co as the loss payee for replacement costs exceeding $15,000. Renters can purchase short-term insurance coverage of up to $50,000 for up to four weeks, sold through Adorama by Film Emporium.
| Characteristics | Values |
|---|---|
| Adorama Insurance | Adorama does not provide insurance but encourages renters to obtain an insurance policy, especially for high-value orders. |
| Adorama Protect | An ADH protection plan that covers accidental damage to photography and video equipment, such as drops and spills. |
| Adorama Rental Requirements | A valid US Photo ID, a non-debit credit card, and a Certificate of Insurance are required to rent from Adorama. |
| Rental Fee | A one-day rental fee is charged if the equipment is returned on the same day as pickup. |
| Security Deposit | For replacement costs up to $15K, a security deposit can be placed on a credit card or insurance can be purchased. |
| International Coverage | Adorama requires insurance with international coverage for international rentals and suggests having the necessary documents for customs. |
| Cancellation Policy | No fee for cancellations made 24 hours before the scheduled pickup time. A one-day rental fee is charged for cancellations within 24 hours or no-shows. |
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What You'll Learn

Adorama does not provide insurance, but you can buy it from them
Adorama does not provide insurance for rented equipment. However, they strongly encourage renters to obtain an insurance policy, especially if you rent frequently or when the replacement value of your orders is high. You can purchase short-term insurance coverage of up to $50,000 for up to four weeks of rental. This policy is sold by Film Emporium through Adorama Rental Co. and is a non-refundable transaction.
A credit card and a valid US ID must be presented by the cardholder at the time of order pickup to purchase this insurance policy. This policy is not available to international customers. If the replacement cost totals up to $15,000, you can place the security deposit on your credit card or you have the option to buy insurance. If the replacement cost totals over $15,000, Adorama Rental Co requires you to purchase insurance and provide a Certificate of Insurance (COI) with Adorama Rental Co as the loss payee.
Adorama will then hold the deductible amount or the rental fee, whichever is higher. You can also choose to purchase an Adorama Protection Plan for your rented equipment, which covers accidental damage protection, such as drops and spills, starting on day one. This plan also covers mechanical or electrical failure after the manufacturer's warranty expires.
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Adorama requires insurance for international rentals
To purchase this insurance, you must have a credit card and a valid United States ID, which must be presented by the cardholder when picking up the order. This policy is not available to international customers. If you already have insurance, you can forward a Certificate of Insurance (COI) with Adorama Rental Co. as the loss payee to Adorama via email. Adorama will hold the rental fee or the deductible amount from your insurance policy, whichever is higher.
Adorama also offers long-term rentals. If the replacement cost of the equipment totals up to $15,000, you can place a security deposit on your credit card or purchase insurance. If the replacement cost is over $15,000, you are required to purchase insurance and provide Adorama with a COI. Adorama will then hold the deductible amount or the rental fee, whichever is higher, as a security deposit.
Adorama also offers protection plans for purchased products called Adorama Protect. These plans provide peace of mind and financial protection in the event of accidents, such as drops, breaks, and spills. Adorama Protect is only available to customers in the United States and is not available for international purchases.
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Adorama requires insurance for replacement costs over $15K
Adorama requires insurance for replacement costs over $15,000. If the replacement cost is $15,000 or less, you can place a security deposit on your credit card or buy insurance. If the replacement cost is over $15,000, you must purchase insurance and provide Adorama with a Certificate of Insurance (COI) with Adorama Rental Co as the loss payee. Adorama will then hold the deductible amount or the rental fee, whichever is higher, as a security deposit.
Adorama does not provide insurance, but you can purchase short-term insurance coverage of up to $50,000 for up to four weeks of rental. This policy is sold by Film Emporium through Adorama Rental Co and is a non-refundable transaction. To purchase this insurance policy, you must present a credit card and a valid United States ID at the time of pickup. This insurance policy is not available to international customers.
If you already have insurance, you can forward a COI with Adorama Rental Co added as the loss payee to Adorama via email. Adorama requires this COI by 1 pm the day before the scheduled pickup time. If you are picking up the equipment on the same day, you should call Adorama instead.
Adorama encourages renters to obtain an insurance policy, especially if the replacement value of the order is high. If you do not have insurance and are renting expensive equipment, you may need to get additional insurance to cover against total loss or theft.
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Adorama offers protection plans for accidental damage
Adorama does not provide insurance for its rental equipment. However, it strongly encourages renters to obtain an insurance policy, especially if you rent frequently or if the replacement value of your orders is high. You can purchase short-term insurance coverage of up to $50,000 for up to 4 weeks of rental. This policy is sold by Film Emporium through Adorama Rental Co. and is a non-refundable transaction.
If you already have insurance, you can forward a Certificate of Insurance (COI) with Adorama Rental Co. added as the loss payee to [email protected]. Adorama will then hold the rental fee or the deductible amount from your insurance policy, whichever is higher.
Adorama also offers protection plans for accidental damage, mechanical or electrical failure, and more. These plans provide peace of mind and financial protection should an accident occur with your product. You can purchase an Adorama Protect plan for new, used, or pre-owned purchases. Coverage for new items begins at the time of purchase and lasts for the duration of the term purchased. Coverage for used or pre-owned gear kicks in after the retailer warranty ends.
Accidental damage protection covers damage caused by accidents such as drops, breaks, and spills. You can choose the term length that best suits your needs. Adorama Protect is available for purchase to customers in the United States and can be purchased online, in-store, or by phone at the time of product purchase.
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Adorama's insurance policy is non-refundable
Adorama does not provide insurance for rented equipment. However, it strongly encourages renters to obtain an insurance policy, especially if they rent frequently or when the replacement value of the orders is high. This is because if you damage or lose an item during your rental, Adorama will charge your credit card for the replacement cost of the item.
Adorama offers short-term insurance coverage of up to $50,000 for rentals of up to 4 weeks. This policy is sold by Film Emporium through Adorama Rental Co. and is a non-refundable transaction. A credit card and a valid US ID must be presented by the cardholder at the time of order pickup to purchase this insurance policy. This policy is not available to international customers.
If the replacement cost totals up to $15,000, you can place the security deposit on your credit card or you have the option to buy insurance. If the replacement cost is over $15,000, Adorama requires you to purchase insurance and provide a Certificate of Insurance (COI) with Adorama Rental Co. as the loss payee. Adorama will then hold the deductible amount or the rental fee, whichever is higher, as a security deposit.
Adorama also offers protection plans called Adorama Protect, which provide peace of mind and financial protection in case of accidents with your product, such as drops, breaks, or spills. These plans can be purchased online, in-store, or by phone at the time of product purchase and cover both new and pre-owned purchases. Adorama Protect plans are not available for international purchases or US territories. If you cancel your Adorama Protect plan, you are entitled to a full refund within 60 days of purchase as long as the contract is not fulfilled. After 60 days, you will receive a pro-rata refund for the unused portion of the service contract.
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Frequently asked questions
Adorama does not provide insurance, but it strongly encourages renters to obtain an insurance policy, especially if you are renting expensive equipment. You can purchase short-term insurance coverage up to $50,000 for up to 4 weeks of rental.
You can either go for a specialty insurer or check with your insurance company if your current policy covers loss or damage to rented equipment.
You must call Adorama immediately. When you return the equipment, they will assess the damages and provide you with a repairs estimate.






































