Kai Rivers
Disney's live-action adaptation of Mulan was released on Disney+ in 2020, but subscribers had to pay an additional $29.99 fee on top of their subscription to access the film. This caused some controversy, with many fans unhappy about having to pay twice to access the film. However, Disney representatives confirmed that the $29.99 fee was not a one-time rental charge, and that subscribers could watch the film as many times as they wanted as long as they remained subscribed to the platform. On December 4, 2020, Mulan became available to all Disney+ subscribers at no additional cost.
| Characteristics | Values |
|---|---|
| Additional fee | 29.99 |
| Additional fee description | Premier Access |
| Additional fee type | One-off payment |
| Additional fee entitlements | Continuous access to the movie as long as the subscription is active |
| Availability without additional fee | From December 4 |
| Availability in theatres | Available in certain countries |
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What You'll Learn
Mulan's release on Disney Plus was a one-off
The live-action adaptation of Disney's 1998 animated film Mulan was released on Disney Plus in 2020. The movie was initially planned for a theatrical release in March 2020, but due to the COVID-19 pandemic, Disney rescheduled the film three times before finally settling on its Disney Plus release plans.
Disney released Mulan on its streaming platform, Disney Plus, through its ""Premier Access" deal, which required subscribers to pay an additional $29.99 fee on top of their normal subscription charges to access the movie. This pricing strategy caused some backlash, with many fans expressing dismay at having to pay twice the cost of a theatre ticket along with their subscription fees. However, Disney clarified that the $29.99 charge was not a one-time rental fee but would grant subscribers continuous access to the movie as long as they maintained their subscription.
Disney CEO Bob Chapek stated that this ""one-off" release strategy was implemented due to the pandemic, allowing fans to watch the highly anticipated film from the safety of their homes. Chapek also assured that this would not be the standard release model for future films, and indeed, subsequent releases like Black Widow and Cruella employed traditional theatrical releases.
On December 4, 2020, about three months after its initial release, Mulan was added to the regular Disney Plus catalog, and all subscribers could stream it without any additional cost. This move aligned with Disney's initial plan to offer Mulan through Premier Access for a limited time before making it available to all subscribers.
While the simultaneous release on Disney Plus and select theatres caused shockwaves, it demonstrated Disney's adaptability during the pandemic. The strategy ensured that fans could experience the movie, either on the big screen or from the comfort of their homes, marking a unique chapter in the film's release history.
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The additional fee was $29.99
Disney+ subscribers had to pay an additional fee of $29.99 to watch Mulan on top of their subscription fee. This was a one-time purchase fee that allowed subscribers to access and watch the movie as many times as they wanted as long as they remained subscribed to the service. This was called the "Premier Access" deal, which was essentially a VOD release that subscribers could purchase as a premium add-on. Disney+ users could purchase the movie using their payment information on file and watch it like they would any other Disney movie.
The $29.99 fee was steep, and whether the purchase was worth it depended on the subscriber's preference for live-action Disney movies versus their traditionally superior animated counterparts. However, during the COVID-19 pandemic, the additional fee allowed subscribers to watch the highly anticipated movie at home while minimizing the risk of exposure to the virus.
Disney CEO Bob Chapek clarified that the release of Mulan on Disney+ via Premier Access was a "one-off" release plan due to the coronavirus situation. Chapek also mentioned that this was not necessarily a new premiere model but rather a unique release strategy. On December 4, 2020, three months after its initial release, Mulan became available to all Disney+ subscribers at no additional cost.
It's important to note that the additional fee for Mulan on Disney+ was not a rental fee but a purchase fee that granted subscribers continuous access to the movie as long as they remained subscribed to the streaming service. This meant that subscribers who paid the fee could watch the movie multiple times, making it more valuable for families and multi-family households.
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Subscribers will have continuous access to the film
Disney subscribers who pay the additional fee of $29.99 for Mulan will have continuous access to the film as long as they remain subscribed to the service. This means that it is not a one-time rental charge, but instead, Mulan will be available to watch as many times as the subscriber wants for as long as they continue to pay for a Disney Plus subscription. According to Disney's FAQ page, Mulan was available for purchase from September 4 to November 2, after which it was added to the Disney Plus streaming library. From December 4, 2020, onwards, all Disney Plus subscribers could stream Mulan with no additional Premier Access fee required.
Disney CEO Bob Chapek has stated that this is not a new premiere model, but rather a "one-off" release plan due to the COVID-19 pandemic. Chapek also announced that, unlike Mulan, the film Black Widow will not be released using the same strategy. In countries where Disney Plus is unavailable and movie theatres have safely reopened, Mulan will be playing in theatres.
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The film was released in certain countries only
The live-action remake of Mulan was released in 2020 on Disney Plus for users in the United States, Canada, New Zealand, Australia, and many Western European countries. However, the film was also released in movie theatres in certain countries.
Disney CEO Bob Chapek announced that Mulan would skip theatres in the US and be released directly on streaming platforms. In countries where Disney Plus was not available and theatres had safely reopened, the film was released in theatres. According to IMDb, Mulan was released in theatres in 12 countries.
The film was initially available on Disney Plus for an additional fee of USD 29.99 on top of the normal monthly subscription fee. This was referred to as the "Premier Access" deal. However, as of December 4, 2020, the film was added to the regular Disney Plus catalog and became available to all subscribers at no additional cost.
The decision to release Mulan on Disney Plus was likely influenced by the COVID-19 pandemic, which caused movie theatres to shut down worldwide. Disney rescheduled the film's theatrical release three times before opting for a digital release.
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It was available in theatres in some countries
Disney's live-action remake of Mulan was released in 2020. The film was initially planned for a theatrical release in March of that year, but due to the COVID-19 pandemic, movie theatres worldwide were forced to shut down. Disney rescheduled the film three times before finally settling on a Disney Plus release.
However, this was not the only release strategy employed by Disney. The company chose to release Mulan in theatres in certain countries, including China, where it had already had its world premiere. According to IMDb, Mulan was released in cinemas in six countries on September 4, 2020, and then in six more countries the following week. This strategy was employed in countries where Disney Plus was not available and where theatres had safely reopened.
In countries where Disney Plus was available, Mulan was released on the streaming platform under the "Premier Access" deal, for which subscribers had to pay an additional fee of $29.99 on top of their normal monthly fee. This caused some controversy, as many fans were unhappy about having to pay twice the cost of a single theatre ticket, in addition to their subscription fee. However, Disney clarified that the $29.99 charge would allow subscribers "continuous access" to the film as long as they remained subscribed to the platform.
On December 4, 2020, three months after its initial release, Mulan was made available to all Disney Plus subscribers at no additional cost, and the paywall was dropped.
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Frequently asked questions
Yes, Disney+ subscribers will have to pay an additional fee of USD 29.99 to access the film under the "Premier Access" deal.
No, you only have to pay once. You will have access to the film as long as you are subscribed to Disney+.
Mulan became available to all Disney+ subscribers on December 4, 2020, three months after its initial release.
Yes, you must be a Disney+ subscriber to watch Mulan on the platform.
Mulan was released in theatres in certain countries, so you may be able to watch it in a theatre near you.
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