
If you're planning a trip to Myrtle Beach, you might be wondering about the rules for umbrellas and whether you need to rent them. Well, the City of Myrtle Beach has specific regulations regarding shading devices, including umbrellas, to ensure beachgoers' safety and maintain visibility and access to the waterline. During the peak season, only umbrellas with a maximum diameter of 7 to 7.5 feet are permitted, and these must be placed in line with or behind the established umbrella line. Beachgoers can rent umbrellas and chairs from various companies, such as John's Beach Service and Lack's Beach Service, to avoid the hassle of bringing their own. So, while renting umbrellas is not mandatory, it can be a convenient option for visitors who want to enjoy a comfortable and hassle-free beach experience.
| Characteristics | Values |
|---|---|
| Umbrella rental | Available through John's Beach Service and Lack's Beach Service |
| Umbrella size | Maximum diameter of 7 feet 6 inches |
| Umbrella type | Only circular umbrellas allowed |
| Umbrella placement | Must be placed in line with or behind the established umbrella line |
| Umbrella season | Peak season is from Memorial Day to Labor Day |
| Infant tents | Allowed year-round, with a maximum size of 4 feet wide, 3 feet tall, and 3 feet deep |
| Rental period | Late April to mid-October, from 9 am to 5 pm |
| Rental fees | Set by individual companies, not the City of Myrtle Beach |
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What You'll Learn

Rules for renting umbrellas on Myrtle Beach
The City of Myrtle Beach franchises chair and umbrella rentals through two companies: John's Beach Service and Lack's Beach Service. The companies operate in different zones, so depending on your location, you will need to contact the relevant service provider to reserve your chairs and umbrellas.
John's Beach Service operates in the following zones:
- Northern City Limits through 82nd Avenue North (Zone 89)
- 82nd Avenue North through the North Side of Pier 14, between 12th and 14th Avenues North (Zones 39-88)
Lack's Beach Service operates in the following zones:
- 82nd Avenue North through the North Side of Pier 14, between 12th and 14th Avenues North, through Southern City Limits (Zones 1-38)
- Southern City Limits through 82nd Avenue North (Zones 1-38)
You can contact John's Beach Service at 843-448-6454 or visit their website, and Lack's Beach Service at 843-448-7741 or visit their website.
Beach Services provides umbrella and chair rentals from late April to mid-October, typically from 9 am to 5 pm. You can rent chairs and umbrellas online or by contacting Beach Services at 843-280-5684.
It is important to note that the rental fees and restrictions are set by the individual companies, and the City of Myrtle Beach is not responsible for any reimbursement costs.
In terms of umbrella specifications, only circular umbrellas with a maximum diameter of seven feet and six inches are allowed. These umbrellas must be placed in line with or behind the established umbrella line to maintain shoreline visibility.
During the busy season, from May 15 to Labor Day, only umbrellas and baby tents are permitted. After Labor Day, the rules relax, and other shading devices are allowed.
Please be mindful of the lifeguard chairs and their line of sight to the ocean when setting up your umbrella.
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Size restrictions for umbrellas on the beach
The City of Myrtle Beach has specific rules regarding shading devices on its beaches. These rules were created to prevent shade tents from blocking access and visibility to the water's edge, affecting public safety and everyone's enjoyment of the beach. The shading device policy will remain unchanged for 2025.
During the busy season, which runs from May 15 to Labor Day, only umbrellas measuring up to 7.5 feet in diameter are allowed. This rule applies to the area south of Springmaid Pier to the town limits of Surfside Beach, including Myrtle Beach State Park and campgrounds.
Umbrellas must be placed in line with or behind the established umbrella line, and they cannot impede the views of lifeguards. It's important to note that beach laws vary between jurisdictions, so be sure to confirm the rules for your specific location before heading to the beach.
If you don't have an umbrella that meets the size requirements, you can rent one upon arrival. The City of Myrtle Beach franchises chair and umbrella rentals through two companies: John's Beach Service and Lack's Beach Service. You can contact these companies directly to reserve chairs and umbrellas, and they offer efficient and courteous service. Alternatively, you can bring your own small infant tent, which can be no larger than 4 feet wide, 3 feet tall, and 3 feet deep.
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Where to rent umbrellas on the beach
If you're heading to Myrtle Beach and want to rent an umbrella, there are a few options available to you. The City of Myrtle Beach franchises chair and umbrella rentals through two companies: John's Beach Service and Lack's Beach Service. The specific company operating at your chosen location depends on where you are on the beach.
John's Beach Service operates in the area north of Pier 14, between the 12th and 14th Avenues North (Zones 39-88). You can contact them on 843-448-6454 or visit their website for more information.
Lack's Beach Service operates in two separate areas: the northern city limits through the 82nd Avenue North (Zone 89) and the south side of Pier 14, between the 12th and 14th Avenues North, through the southern city limits (Zones 1-38). Their phone number is 843-448-7741, and you can also find out more on their website.
Beach Services is another option for renting umbrellas and chairs, and they can be contacted on 843-280-5684. They operate primarily from late April to mid-October, from 9 am until 5 pm.
It's worth noting that there are specific rules regarding shading devices on Myrtle Beach. Only umbrellas with a diameter of up to 7.5 feet are permitted on the beach, and they must be placed in line with or behind the established umbrella line. These rules are in place from Memorial Day until the day after Labor Day. Outside of this period, non-umbrellas measuring less than 12 feet by 12 feet are also allowed.
Additionally, if you're looking to rent a beach wheelchair, you can contact the following companies:
- Wheelchairs and Scooters of Myrtle Beach: 843-446-8723
- Mobility Center: 843-692-8001
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How much it costs to rent umbrellas
The cost of renting an umbrella on Myrtle Beach varies depending on the rental company and the duration of the rental. On average, a package that includes two chairs and one umbrella costs $50 per day.
John's Beach Service, which operates within the city limits of Myrtle Beach, charges $50 per day for two chairs and one umbrella. An extra umbrella can be requested for $30 per day. Umbrella-only rentals through the city of North Myrtle Beach, which are available from late April to mid-October, cost $30 per day or $120 per week.
Lack’s Beach Service, the other company that provides chair and umbrella rentals in Myrtle Beach, charges $50 per day for each set of two chairs and one umbrella. Their services are available anytime lifeguards are on duty during the peak season, which typically runs from late April to mid-October.
It is worth noting that the City of Myrtle Beach has specific rules regarding shading devices. Only umbrellas measuring up to 7 ½ feet in diameter are permitted on the beach during the summer months, and they must be placed in line with or behind the established umbrella line.
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Baby tents and umbrella rules
If you're heading to Myrtle Beach, it's important to know the rules around baby tents and umbrellas. The city of Myrtle Beach takes beachgoers' safety seriously and has implemented a shading device policy to ensure that everyone can enjoy their time at the beach. Here are the rules you need to follow:
Baby Tents:
Baby tents or infant tents are allowed on Myrtle Beach year-round. However, there are size restrictions that you must adhere to. Baby tents can be no larger than 4 feet wide by 3 feet deep and 3 feet high. These tents are exempt from the general ban on tents and non-umbrella shading devices during the peak season, which runs from May 15th or Memorial Day through to Labor Day.
Umbrellas:
During the peak season, only umbrellas are allowed as shading devices. The permitted size for umbrellas is up to 7½ feet in diameter. These umbrellas must be placed in line with or behind the established umbrella line to maintain visibility and access to the water's edge.
Rentals:
If you don't want to bring your own umbrella, you can rent them at Myrtle Beach. Rentals are available through mid-October from Beach Services. You can also rent beach chairs and wheelchairs.
Location-Specific Rules:
It's important to note that rules may vary depending on the specific location within Myrtle Beach. For example, Horry County beaches with a "Myrtle Beach" address have different regulations. Always check the jurisdiction and rules before setting up your shading devices.
Lifeguard Instructions:
Lifeguards play a crucial role in enforcing beach rules and maintaining safety. Follow their instructions regarding the placement of your umbrellas and tents. They need to have clear visibility of the ocean and their surroundings, so be mindful of their positioning.
By following these rules, you can ensure that your beach experience is enjoyable while also prioritizing the safety and comfort of all beachgoers at Myrtle Beach.
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Frequently asked questions
No, you don't have to rent an umbrella. You can bring your own as long as it's no larger than 7 ½ feet in diameter and is placed in line with or behind the established umbrella line.
Yes, from Memorial Day to Labor Day, umbrellas are the only shade allowed, except for small infant tents. After Labor Day, the rules relax, and other shade devices are permitted.
The City of Myrtle Beach franchises the rental of chairs and umbrellas through two companies: John's Beach Service and Lack's Beach Service. You can contact them directly to reserve chairs and umbrellas. You can also rent online or call Beach Services at 843-280-5684.










































