Maya Chen
NewWave Communications, a broadband and cable company, was acquired by Phoenix-based Cable One in 2017 and has since been rebranded as Sparklight. Sparklight offers cable and fiber-optic internet to residential customers, with cable internet being the most widely available. Sparklight requires customers to use a DOCSIS 3.0 or higher cable modem, which can be rented from the company for $12.50 per month. However, there is no mention of cable cards being available for rent.
| Characteristics | Values |
|---|---|
| Company | NewWave Communications |
| Type | Broadband and cable company |
| Services | Television, high-speed internet, and digital telephone services for residential and business customers |
| Service Areas | Arkansas, Illinois, Indiana, Louisiana, Mississippi, Missouri, South Carolina, Texas, Kentucky, and Tennessee |
| Rebranding | Sparklight |
| Modem | Customers are required to lease or purchase an approved modem capable of DOCSIS 3.0 or higher. |
| Modem Rental Price | $12.50/month |
| Internet-only Plans | Starter 100 Plus: $39/mo, Internet 200: $65 /mo, Internet 300: $80 /mo, Internet 500: $90 /mo |
| Streaming Service | Sparklight TV |
| Customer Service Number | 855-692-4113 |
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What You'll Learn
NewWave Communications is now Sparklight
NewWave Communications, a broadband and cable company, has rebranded as Sparklight. The company was acquired by Cable One in 2017 for $735 million and has since undergone a strategic shift from a traditional cable company to a full-service connectivity provider. The rebrand reflects the company's commitment to growth, adaptation, and providing innovative options to meet the evolving needs of its customers.
Sparklight offers streaming-cable TV, delivering television via the internet, and both cable and fiber-optic internet to residential customers. The company has streamlined its residential internet service plans, offering speeds of up to 1 Gig and the option to include unlimited data on any plan. Sparklight also requires customers to use a DOCSIS 3.0 or higher cable modem, which they can rent for $12.50 per month.
The transition to Sparklight prioritizes transparency and minimal disruption to customers and stakeholders. The company has launched a comprehensive communication campaign to keep customers informed about the changes.
Sparklight is based in Anniston, Alabama, and serves approximately 1.1 million residential and business customers across 24 states, including Arkansas, Illinois, Indiana, Louisiana, Mississippi, Missouri, South Carolina, Texas, Kentucky, and Tennessee.
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Sparklight offers cable and fibre-optic internet
NewWave Communications, a broadband and cable company, has rebranded as Sparklight. Sparklight provides cable and fibre-optic internet to residential customers. Cable internet is the most widely available, but Sparklight's fibre options are expanding. Sparklight offers unlimited data on most of its plans, with internet speeds of up to 940 megabits per second.
Sparklight's internet-only plans range from $39 to $85 per month, with the regular rate varying from $55 to $75 per month. The promotional rate is available for the first 12 months and requires Auto Pay with a checking/savings account or debit card, as well as paperless billing. Sparklight also offers TV and phone services that can be bundled with internet plans.
To access Sparklight's internet services, customers are required to lease or purchase an approved modem capable of DOCSIS 3.1 or higher. The company offers a modem/router unit for rent at $12.50 per month, which includes Wi-fi One. Sparklight also provides 24/7 tech support, as well as a premium support service called TechAssist for $10 per month, which offers assistance with setting up multiple devices and resolving connection issues.
Sparklight serves customers in 24 states across the US, including Arkansas, Illinois, Indiana, Louisiana, Mississippi, Missouri, South Carolina, Texas, Kentucky, and Tennessee.
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Sparklight rents modems/router units for $12.50/month
NewWave Communications, a broadband and cable company, provides television, high-speed internet, and digital telephone services to residential and business customers. In 2017, NewWave Communications was acquired by Phoenix-based Cable One and was rebranded as Sparklight.
Sparklight delivers TV via the internet and provides cable and fiber-optic internet to residential customers. The company's internet-only plans range from $39 to $85 per month, with download speeds of up to 940 megabits per second. Sparklight also offers unlimited data on most plans.
Customers can also bundle TV and phone services with the internet. Sparklight's streaming-only TV service, Sparklight TV, does not currently support Roku. However, customers can download the SparklightTV app and cast it to their Roku device or use an HDMI cable to connect it to their TV.
Sparklight serves customers in 24 states, primarily in the South and Midwest, including Arkansas, Illinois, Indiana, Louisiana, Mississippi, Missouri, South Carolina, Texas, Kentucky, and Tennessee.
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Sparklight stopped selling cable TV subscriptions in 2021
NewWave Communications is a broadband and cable company that provides television, high-speed internet, and digital telephone services for residential and business customers. In 2017, Phoenix-based Cable One acquired NewWave Communications for $735 million in cash. Cable One then rebranded NewWave as Sparklight.
In 2021, Sparklight stopped selling new traditional cable TV subscriptions and moved current customers to streaming-cable-only services, delivering TV via the internet. This shift to streaming-only services allows Sparklight to devote its entire network to internet services, increasing internet speeds. Sparklight's streaming service requires a device such as an Apple TV or Fire Stick to function, and it does not currently support Roku.
Sparklight's decision to shut down its traditional cable TV service is likely influenced by the decline in traditional cable TV subscriptions and the increasing popularity of streaming services. As more customers switch to streaming, cable TV companies face challenges in justifying the high costs of traditional cable. Therefore, Sparklight's move towards streaming-only services can be seen as a strategy to stay competitive and relevant in a rapidly evolving industry.
Sparklight's focus on high-speed internet services and streaming options may result in changes to subscription packages and the potential phasing out of cable TV services. The company aims to enhance its internet service offerings and realign its services to meet the growing demand for streaming. This transition may lead to improvements in the quality and speed of internet services, benefiting customers who rely on reliable high-speed internet for their streaming needs.
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Sparklight TV is a streaming-only service
NewWave Communications, a broadband and cable company, has been rebranded as Sparklight. Sparklight is a streaming-only service that does not support Roku. It provides cable and fibre-optic internet to residential customers, depending on their location.
Sparklight TV is an app-based streaming service that allows users to stream live TV, shows, and on-demand content on multiple devices. It is designed to provide maximum flexibility and ease of use, allowing users to watch their favourite shows without traditional cable equipment. The service eliminates the need for cable boxes and provides a seamless viewing experience across various devices.
Sparklight TV can be accessed on devices such as Amazon Fire Stick, Nvidia Shield, Android phones or tablets, Apple TV, Apple iPhone or iPad, Sony and Sharp TVs with Amazon Fire TV built-in, and PCs or Macs using Chrome, Edge/IE, Firefox, or Safari. It also offers cloud-based recording features, allowing users to watch their desired content whenever they want.
To use Sparklight TV, a modem lease of $10.50 per month is required if you do not already have Sparklight Internet service. Additionally, Sparklight offers internet-only plans ranging from $39 to $85 per month, with download speeds of up to 940 megabits per second. Sparklight Internet is powered by fibre and connected via coaxial connection or fibre, depending on availability.
In summary, Sparklight TV is a streaming-only service that offers flexibility, ease of use, and a wide range of supported devices. It provides an alternative to traditional cable TV by delivering TV content via the internet.
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Frequently asked questions
NewWave Communications has rebranded to Sparklight. Sparklight does not offer cable TV subscriptions and is moving current customers to streaming-cable only. Sparklight does, however, offer cable internet to residential customers.
Sparklight offers cable and fiber-optic internet services to residential customers. Cable internet is the most widely available, but Sparklight's fiber options are expanding.
To access the internet, you need a modem and possibly a Wi-fi router if you want to share the signal with multiple devices. Sparklight requires customers to use a DOCSIS 3.0 or higher cable modem. You can rent a modem/router unit from Sparklight for $12.50 per month.
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